We see our competitors in store, spending 1.5 to 2 hours completing long CRM visit reports! With Buzzy we get to spend that time on more quality interactions which provide tangible outcomes and benefits.
Les McCarthy, CEO, Hytek
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Hytek provide retail supply chain distribution including sales, merchandising and product training for a range of appliance brands.
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The opportunityAs CEO Les McCarthy explains: ‘The key value we bring to our brand clients like Whirlpool is being able to spend more time interacting with their customers – training them, influencing them, addressing their challenges. But we also need the time to make sure that we provide effective reporting and measurement, so that our brands can see what’s going on just as they would with a direct sales team. Resolving this time challenge is key but not easy.'
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The solutionA new Hytek employee recommended Buzzy. He had been using it at a different organisation doing similar things and thought it would solve the key requirements of mobile workers that needed to stay in touch whilst minimizing their reporting overheads.
Using a customized Buzzy app on their smartphones or tablets, the remote employees can quickly record relevant information whilst on site, such as sales target discussions and any issues preventing increased sales, team member training and key store visit outcomes. Back at head office, management can monitor and action this information in real time. |
The result
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